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Articles in Home | Marketing | Copywriting Title|Newest|Oldest Copywriting Tips On The Internet  By : Copywriting is one of the most important principles in having high search engine rankings. Other ways of doing things on the Internet are by no means as important as what copywriting is compared too. Copywriting with a search engine it like having an ace in the hole. If you have something published the best way to have the best copy is through the use of the SEO system. As keywords are important, copywriting on the internet is different than copywriting or the publication ... Making Your Sales Cover Letter Sell For You  By : One little trick that far too many salesmen forget when applying for that next great sales position is the fact that they must sell themselves to a perspective employer just as much as they need to sell themselves to perspective customers when working in the field. The problem is that you don’t get that first face to face when it comes to potential employers that you have when working with most customers so your resume cover letter is the best possible means at your disposal ... Don’t Suffer From Paralysis Through Analysis Over Your Sales Copy  By : Are you paralyzed because you aren’t sure your sales copy is good enough…so you keep on tweaking it, but never activate it? If your answer is yes, keep the faith. Nothing can stall your online business more than in-action. You can’t steer a ship that isn’t moving. So what you have to do is keep your ship moving…even if it’s the wrong direction. At least if your ship is sailing in the wrong direction you have the momentum to make a U-Turn. If your ship is motionless (paraly... Don’t Suffer Paralysis Through Analysis By Continually Evaluating Free Products, Services And Tools  By : Are you paralyzed because every time you look in your email you are getting a new online opportunity, new free tool, or new free strategy and you want to see if it’s better than what you are using? Do you feel that by not looking at the offer you might be missing out on something that could turn your online business around or give you the “silver bullet” to the most critical problem in your business? If your answer is yes, re-examine your priorities. Nothing can stall your... The How To’s Of Making People Click  By : Carl Hendricks 1. Use reverse psychology on your banner ads. You could tell people not to click on your banner ad. For example "Don't Click Here If You Are Comfortable With Your Looks". 2. Make your banner ad words as attractive as possible. Use words like ultimate, powerful, sizzling, hot, etc. Your words should relate and highlight your total offer. 3. Offer a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar di... Making Copywriting And Seo Coexist  By : Gary Ruplinger Making Copywriting and Search Engine Optimization Coexist When it comes to making sales on the Internet, it seems that copywriters and search engine optimization experts are always at odds with each other. You see, one group wants the salesletter to be absolutely perfect to make maximum sales, and the other group wants the page to be optimized perfectly for the search engines to send free traffic their way. I remember my first experience with a search engine opti... Direct Mail Sales Letters  By : Mario Churchill Direct mail sales letters are more difficult to read than most types of business correspondences because of two primary reasons: firstly, direct mail sales letters are unsolicited which basically means you’ve no right to expect that your recipient will indeed read your letter, much less open it. This leads to the second reason – people who had actually taken the time to open them were unfortunately bombarded with so much junk that they become cynical about all direct mail ... How the Masters Seduce Their Customers with Word Power to Make Millions!  By : Don L. Price Indisputable proof found in sales and marketing, show that hypnotic words have tremendous power. Why then do we find it so shocking that the average person has little understanding of how they impact our thinking and actions? Costliest Copywriting Mistake #1: Underestimating The Value Of Ad Copy  By : Jerry McTigue Why do some salespeople sell like gangbusters while others fall flat on their face? Because what they say, and how they say it, is everything. The same with advertising copy. Your copy is your surrogate salesperson. And the way it is written has everything to do with whether or not your ad sells, your website converts, your business succeeds. The difference between under-performing copy and brilliant copy can translate into many thousands of dollars over time. Bad copy ... Eight Super Selling Things to Do Before You Write Your Sales Letter  By : Earma Brown Set a roadmap that you can follow to explosive sales every time with every ebook. Focus and aim your sales letter with 8 preparation tips. Then get ready to sell more than you dreamed... Interesting Preliminary Results On Headlines  By : James Brausch Soon, I’ll do a large study on headlines using a list of profitable and unprofitable sites. However, I have been running some split tests and have seen some interesting results in the last week or so. The sample size is small (3 sites), but all three split tests agreed on the following factors: 1. Blue (#000080) is winning over black by a small margin on all three sites. I hadn’t expected that. I use dark blue just because I like it and the large study showed that any dark... What Does It Take To Succeed As An Independent Copywriter?  By : Marcia Yudkin In looking back on the nearly four dozen aspiring copywriters I've trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have zeroed in on four key skill areas. To build and sustain a copywriting or marketing consulting business, you need to be or become good in these four competencies: 1. Writing. To develop persuasive written materials, you must lea... How A Ghost With A Blue Ball Can Boost Online Marketing  By : Siriol Jameson What does online marketing have to do with a ghost? Plenty. Read this and you will see why. The memory still unsettles me whenever I think back to that night. The experience taught me that to write about a product, you have to see it at work. You will see how this can help you, also. But first, here is what happened that night. It was November - almost 3 years ago. My friend and client, Guido, asked me to write a sales letter and a couple of ads for him. He ran a ghost ... 4 Step Dynamic Sales Letters  By : Allyn You, like all marketers have a million and one things to do today! At the top of your priorities is marketing... finding more customers and raking in greater profits. Long Copy Sucks And Other Heresies  By : James Brausch I recently finished a massive study of profitable and unprofitable sites. The average length of the profitable site's sales letter was 1.8 pages. The average length of the unprofitable site's sales letter was 2 pages. Shorter ad copy was more profitable on average than long copy. Of course that is heresy. Many, many famous copywriters swear by long copy. Still… the study was valid and it is a fact… known profitable sites had shorter copy than known less profitable sites... Watch Your Language: The Effective Sales Letter  By : Arnold Stockard What's the most important instrument for building a successful online business? A. Homepage, B. Advertising, C. Email, D. Search Engine Ranking? Answer: All are important, but none is as important as language. And since the Web is primarily a medium based on written language -- as opposed to audio and video -- if your Website does not communicate your written message well in whatever language your target audience employs, you will fail. It is puzzling to go to a site that ... 3 Reasons Why The Copy You Hate Will Bring Profits You Love  By : Cathy Goodwin Every copywriter's nightmare. We write beautiful copy for a client, who takes one look and says, "You can't be serious! This is too sales-y...or too simple...or too different..." And I'm reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the San Francisco SPCA. Looking back, I must have been training for what I do now. I had lots of enthusiasm. People often teased, “You’re selling cats!” Sure enough, many visitors went up with a crate... Study Proves That Headline Length Can Impact Profitability!  By : James Brausch Recently, I monitored an interesting discussion in one of the forums about the length of headlines on sales pages. Some of the posters were in favor of longer headlines because they communicated more information and had a better chance of catching the interest of the prospect. Other posters claimed that some headlines were so long that they were confusing. Some even claimed that they would take away your breath if you attempted to read them aloud. One poster thought that very... Writing Copy That Sells - What's The Big Secret?  By : Trish Andrews When someone buys a product, what they actually are buying is the benefit of owning that product. A woman buys a gift to celebrate a birthday or express a thank you... but deep down she wishes to be generous, thoughtful and remembered. A man buys a new set of golf clubs – his old set might be a bit worn out, true... but he's really hoping this new set will knock strokes off his game and improve his prestige at the clubhouse. Writing copy that sells is all about showcasi... Why Great Website Makeovers Begin With Copywriting  By : Cathy Goodwin "Can you give me some feedback on my website?" a life coach named "Kevin" asked his e-zine subscribers. "I just revised my site - -finally!" Naturally, I couldn't resist clicking over to see what Kevin had done. I knew Kevin was a thoughtful coach with a reputation for high integrity. Kevin's new site cried out for a re-makeover. He had paid a designer to get drop-down menus and a bit of flash. As a result, Kevin admitted, "I have no budget to pay a copywriter." Ouch... Top 10 Website Copywriting Secrets  By : Mike Pavlish Successful website copywriting is very different than traditional copywriting. Based on what actually works best --and does not work-- from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line. 1 What’s in it for me? Why should I believe you? What do you want me to do and why should I? Answer these questions immediately. The... 14 Tips For Writing An Effective Online Survey  By : Dana Fine Developing a useful, well-written online survey that extracts the information you need from your users can be a challenge. In this article, I will review 14 tips for creating a useful online survey. 1) Write a brief, concise survey. Start with a mental framework that focuses on only what is essential to know. Ask questions only if the answers will give you the data you need and can use. If a question is not important enough to include in your report on the survey’s finding... The Secret Of Writing Persuasive Web Content  By : Trish Andrews Writing persuasive web content covers a wonderful variety of writing techniques. You can use different voices, humor, inspiration, or sales copy. Every web page should have a purpose: To familiarize, to inform, or to call the reader to action (click to the next page, join a newsletter, buy a product, or sign up for a mini-course.) The writing style or technique you use for each web page should be "in tune" with the goal of that page. And the one key to writing persuasive w... Applying The A.I.D.A. Rule On Line  By : The conventional marketing rule of A.I.D.A. can be very successful when applied online. Writing For Success  By : Katie Smith Press releases and sales letters are key tools in marketing one’s business in today’s professional world. However, many professionals do not seem to understand the importance of enhancing their writing skills. Few people realize that the written materials they send to clients can make or break their business. A badly written press release or sales letter can make one sound like an amateur to a potential client; but a crisp, well-written letter can prove to a client that y... Creating Power Phrases is as Easy as 1, 2, 3!  By : Allyn It's difficult to reach your buisness goals if you don't have the right materials and/or the information to help your buisness reach the success it's capable of. This article explains the power of phrases, and the easy ways to generate them. Writing Good Copy Takes More Than Fancy Words  By : You have to pay attention to details when writing good copy. It takes more that spell check to get your message right. Writing Sales Copy That Sells  By : David Riewe When writing a sales copy, all internet marketers know that a long copy will sell more than a short copy. This does not mean that the more words the better; the quantity and the quality of detail is what will improve its performance. Having the correct sales structure will keep the reader interested from start to finish. These are the steps to follow to create a successful sales letter: 1. USE A POWERFUL HEADLINE. Express the main benefit of your product in a short se... How To Ethically Use A "Swipe File" For Your Ad Copy  By : H.Hasselfors Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written? Copywriting Basics - Answer the Questions You'd Want Answered  By : George Dodge Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered. Here's how. Internet Copywriting - Make Your Offer Irresistible!  By : George Dodge Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer. Write Persuasive Copywriting Without the Word "Please."  By : George Dodge The goal of persuasive copywriting is to entice people into trying, buying or supporting whatever it is that you're selling - whether it's a service, product or idea. Here's how... Online Copywriting - When Humor Can Hurt!  By : George Dodge Avoid the temptation to be clever or funny at all costs when are providing your own online copywriting. The temptation is a huge one sometimes, but you will be better off without it. Here's why... Web Site Copywriting - The Headline Said What?  By : George Dodge One of the most important aspects of web site copywriting is learning to write good headlines. But what, exactly, is a good headline?	Sign Up for a free account or learn more. Member Login Submit Articles Top Authors Most Popular Articles Submission Guidelines Ezine Notifications Article RSS Feeds New Article Submitter: Free Article Submitter Submit to 710+ directories! Free Software Download Neo Profit Circle Premium Site Designs About Us Link to Us Contact Us Privacy Policy Terms of Service

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