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  • 3 Steps To Track Your Product Buyers - Find Out What They Do On Your Website  By :
    When you are developing or designing a website you have to imagine to a certain extent how it will be used and what will attract the right kind of visitors to this site. Once the site is up and running the best way to test your theories or to find out where you can make improvements is to have hard data that you can analyze.

    There are various ways of gathering information on people who visit your site. You can ask for personal information if the user wants to register but ...
  • Manipulate Your Myspace Layout  By : broniac
    One of the best things that you can do in any of the social websites, especially in myspace.com is to create the way you really want it to look. You can change the background color, the things that will appear and the information that you will provide. It’s a perfect place to be yourself through the things that you like and love. Now you don’t only have something that can connect to the online community, but you have something very personal that people that don’t even know you can connect to you. A classic example is that you can easily personalize your wallpaper. You can change the color, the shade or even place a picture of yourself or your favorite character in a movie or just about anything. There are some that even place music once their webpage goes up.
  • Authority Site Building Blueprint - What You Need To Do  By :
    If your aim is not just to survive, but pronounce your presence online more prominently, then a authority site is your solution.

    An authority site will have more content, more pages and more links added to its body. The quality of content should be very relevant, original, up-to-date and complete. The site will be such a high quality statement of the genre that other sites will want to add their links and refer the authority site's link on other pages.

    Now, to build an ...
  • Static Authority Sites vs Dynamic Authority Sites  By : styles98
    In this article I just wrote I go into detail about the difference between 'Static' authority sites and 'Dynamic' authority sites and which one you should focus on building.
  • Website Start Up Checklist  By :
    If you are thinking about starting a business website, you have many options. Getting the website up and running is fairly simple. If you hire out the job, it can be even more simple. There are literally tons of talented people out there who can build fantastic websites. The problem is, even though the sites look fantastic, they will do nothing for you because they lack the basic codes and logic of good search engine optimization. That means you could have the best looking si...
  • Get The Word Out About Your Business Online  By : George Meszaros
    Do you want to know the best way to get the word out about your business? Start with your Web site. Your website should help promote your business explain, who you are, what you do, how you are different than your competitors.

    Use your website to build your identity, to help increase your visibility, to create name recognition, to get your message across. Most importantly use your website to convince your visitors to buy your product. Your website can help you to put your ...
  • The Importance Of A Good On-site (html) Site-map  By : Christian Kameir
    Di you ever wonder what site maps are for?
    In any internet marketing endeavor, the best thing to do is to maintain a good linkage and to always stay indexed. There many ways available to you online to have your web site indexed and spidered. Using HTML site maps is a way you can utilize to make sure that your site is up to date in the internet and search engine database.

    What is a site map?
    A site map basically is a page that features or lists the links you have on you...
  • How to Optimize Your Joomla Site  By : Florin Costache
    So you have a great design, great content and even a few links to your Joomla site but it still seems that you aren't going nowhere in the search engines. Well, there is a reason: although Joomla is a great CMS it isn't that good with SEO.
  • Improve Your Website's Communication  By : Malerie Giaimo
    Professional Tips When Speaking To Clients Through Your Website

    How often do you browse through websites and think, ‘that didn’t make any sense’ or ‘is that information trustworthy?’ For the billions who search the web everyday these questions come unconsciously and commonly result in back clicking for another site. Don’t let that happen to your website. End those consumer thoughts and many others by following these straightforward tips.

    Stay On Topic

    Have you ever ...
  • 5 Ways To Keep Your Web Visitors Coming Back  By : Gerald Mason
    A lot of successful websites depend on returning visitors to account for a major part of their traffic.

    Once you have a visitor it is well worth keeping him or her coming back.

    Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away.

    Hence, keep your visitors coming back to your site with the following methods:

    1) Start a forum, chatroo...
  • Top 5 Mistakes That Stamp Loser On Your Small Business Web Site  By : Earma Brown
    Are you making this mistake with your small business web site? Too many small business owners look at their web site as an online brochure. They use it as little more than a place to store their office hours and service list.
  • Using Niche Marketing and PHP Scripts to Make Your Millions  By : Maxie
    Niche marketing is simple and it is effective. If you have not yet learned how simple this concept is then you are missing out on a fantastic opportunity.
  • What can PHP scripts online do for your website?  By : Maxie
    Making the most out of your website is probably one of the most important things that you need to do, but do you have any idea of where to start? Buying PHP scripts online is a great way to make your site more profitable and efficient.
  • How to get started with your web page  By : Marcus Laval
    First of all it is necessary to decide the message or information one wants to transmit to the reader of his web page. If one wants to have several pages, a plan should be made to structure the various parts by taking into account that the reader will see only one screen at the same time. As most people are in a hurry want to obtain information most effectively possible, it is necessary to avoid all the large images which require a long time to load; it is sure that it is beautiful once all is loaded, but the majority of the Net surfers will have clicked on stop well before that time.
  • What’s Hot In Google Labs – Google Page Creator  By : Aviva
    One of the latest resources from Google is the Google Page Creator.

    The Google Page Creator is, as you’ve probably guessed, a web page creator that is still being tested. The Page Creator allows anyone with a Gmail account to set up their own website. Currently, one site is allowed per account with up to 100 pages on that site. Templates are used in order to generate the overall look and feel of the site and as with all good web page creators, it includes a page manager an...
  • The World of Duplicate Content - Use of a Filter  By : Antony Zimmer
    The World Wide Web is like a running race or marathon where websites compete to reach the finish line first. In this case the finish line is higher ranking. And in this race for supremacy it is important to avoid duplicate content and its penalties.

    To facilitate the efficient functioning ...
  • Web Site Templates – Are Special Effects Or Flash Necessary?  By : John Dow
    You see a lot of new web site templates that have all sorts of special effects like noise, moving images, and morphing graphics. The gee whiz or cool factor is used to sell the web site design template and entice the buyer. But what impact, if any, does this kind of special effect have on the value of the user experience?

    I know that I’m not very attracted to noisy web sites. If fact if your target user is working in an office environment or other quiet working area, noise...
  • My Sidetracking Experiment  By : James Brausch
    About 2 1/2 months ago, I started an interesting experiment of putting user generated content on the back end of sales pages. This technique was first names "Sidetracking" by the now retired Wayne Yeager.

    I thought I would share the results. First, let’s look at the resources I devoted to this task:

    1. I spent 25 minutes creating a suitable template.

    2. I spent an average of 6 minutes per site to install my own Munius software (a very simple script that manages an ar...
  • What To Consider And Methods In Building Your Own Adsense Sites Starting Now!  By : Larry Evans
    It is true that you can generate thousands of dollars per month. By just allowing a particular Adsense program to display their advertisements into your website, you will be given a percentage from the revenue generated from the impression (click) done by a visitor. In other words, you are on a win-win situation.

    In order for you to profit more using Adsense, it is advised that you build two or more Adsense sites. Why two and not one? Creating more sites is much better; re...
  • 10 Easy Steps For Getting Video On Your Business Website  By : Michael Street
    I'm often asked, "I have no video training but I want to put video on my website to help promote my products and services what can I do?" Well the answer is simple. If you can shoot a home movie you can put a video clip on your website. Now the first thing is to not be scared of the camera. A good sales person needs to be able to speak clearly and present their product in a manner that everyone can understand and enjoy. So with that in mind turn on your camera, cell phone, or...
  • What To Put On Content Sites  By : James Brausch
    I am constantly asked the following question:

    “What should I put on my content sites?”

    Of course they are asking about my traffic generation strategy where I recommend creating content sites and pushing the traffic to a product site.

    Here are some possibilities to put on your content site:

    1. A Resource Directory

    Resource directories used to be a great form of content. Yahoo actually got it’s start as a resource directory. They are now the #2 most visited site ...
  • Slinging Hash On The Web- How To Attract Hungry Internet Users  By : Madison Lockwood
    What makes a good restaurant? Well, the obvious answers are the food, the staff, and the atmosphere. But what goes on behind the scenes and beyond the walls of the establishment is equally important to the place’s success. That is why restaurants of all sizes are creating web sites to support, promote and advertise their business.

    You don’t have to be a four star, big city restaurant to establish a web presence. Even local cafes and brick and mortar eateries can use the we...
  • Are You Setting Up A Website For Your Business?  By : Rudolf Freidlander
    There are very few businesses these days that don't have websites, and as a home business your website is one of the most powerful tools you have at your disposal. A good website can really work for you, but you need to know what you're doing.

    Hire Foreign Designers.

    Web design really is something that you shouldn't try to do yourself, unless you really know what you're doing -- I'm sure you've seen what happens when people try this. Hiring a web designer, though, can b...
  • Broken Links Are Bad News For Webmasters  By : Philip Nicosia
    A webmaster or website owner’s role or responsibilities do not end when the website he operates goes “live” and is now accessible by visitors online.
  • Why You Must Know Your Traffic! The Power Of Using Web Analytics  By : Karra Maxim
    Who are your customers? Who is coming to your site and how are they getting there? How many of them are purchasing services or products? How do you know?

    If you don't use web analytics to track the behavior of traffic to and on your site, then you won't know the answer to any of these questions! If you don't know the answers to these questions, then you won't know if you need to change your advertising sources, upgrade your products or services, or rearrange the content an...
  • Turn Your Website Traffic Into Revenue  By : Adrian Titus
    Making money on the internet is no great mystery - many people have done it in many ways, and you can take advantage of their experience. It is not an easy task to accomplish, but then nothing worthwhile is. If you have a website, it is time to start turning your traffic into revenue that you can use to pay your monthly hosting bills, and maybe even work on your websites full time.

    While there are a multitude of ways to make money from your website, different methods are b...
  • Video Comes To Web Sites, Blogs, Ipods -- How You Can Profit!  By : BJ Patel
    Surely you've noticed the enthusiastic talk lately about how easy it is to put video on your web site or blog. In the past you had to enlist the help of a professional producer to get even the most simplistic video on your site. That could cost several thousand dollars, and even then, most visitors would have a hard time viewing your video.

    No more. Today's technology has leaped forward to make professional-looking video a reality for any site or blog. You can also easily ...
  • Virtual Hand-Holding: Aids in making sitemaps  By : Philip Nicosia
    In virtual hand-holding, it is an important tip to remember that people visit the site in order to look for some information. Internet surfers are an unforgiving lot. They only visit sites that are useful to them.
  • How To Choose The Right Web Site Builder For Your Web Design Needs  By : Joe Duchesne
    Web site builders are a relatively new addition to the web hosting company's mix of products and services. Website builders have been introduced mainly to service the majority who don't know how to program in HTML or any other programming knowledge but still want to control and flexibility that comes from creating and maintain your own website. Using a good web site builder can make your life much easier.

    How can you find a web site builder that meets your needs? First, yo...
  • Creating Keyword Rich Pages (KRPs)  By : Ainuddin Mohamad
    Once you have established which keywords would optimize your website for search engines you should aim towards securing a top ranking in those search engines. This is done by creating Keyword Rich Pages (KRPs), which are pages that contain a certain keyword numerous times and also have good content. The page then gets top ranking every time someone searches for that particular keyword.

    I am going to tell you now how to create KRPs, with the assumption that you already know...
  • Traffic Rotator  By : Corey Morehouse
    Learn to use traffic rotators effectively... See why split testing is a very effective measure of your marketing efforts!
  • Preparing For Your Website  By : AKBrothers
    You must be at the point where you are ready to get your services or products on the World Wide Web and in front of all the people. Now the question is “What do I have to do to get started?” Well this article will provide you with all the information you will need to know. We will go over details describing the easiest way to collect all the necessary information to begin your transformation of a new website. So let’s get started, shall we?

    What do I need?

    So you have a...
  • 6 Reasons Why John Reese's VRE (Virtual Real Estate) Concept Is The Way To Go In 2006  By : Cory Threlfall
    Who would of ever guessed that Virtual Real Estate on the Internet would one day make many netpreneurers thousands, if not, millions of dollars.

    I know I sure didn't when I first got started online, but am glad I ran across the concept while searching the web one night.
  • Is A Web Site Builder Right For You?  By : Lucila Duchesne
    A web site builder can be a real life saver to someone without advanced HTML knowledge or tools. Web site builders allow a relative newbie to the internet create a professional website in very little time. How can you know if using a web site builder will meet your needs? Here are some things to consider...

    Do you need a unique, one of a kind website?

    Almost all web site builders restrict you to their premade templates. Because of this, there is a risk that your website...
  • Page Generator Or Page Cloaking? Is There A Difference?  By : Conrad Sear
    There are many, many SEO techniques out there today. A lot has changed in the last 10 years. One thing that has not changed is the willingness of webmasters or so called "SEO specialists, to try to trick search engines.

    It's only natural that when a challenge is placed in front of some, they must overcome that challenge. The challenge here is how to get to the top of the search engine with your keyword. Most search engines have put methods in place to give the most relevan...
  • Webmail – Still A Useful Alternative  By : The Webmail Site
    Webmail is becoming an increasingly popular form of internet communication. Virtually ever internet user now has a webmail address through providers such as hotmail, Gmail, yahoo, and others.

    Webmail is a good alternative to many internet users over the traditional email server as it can be accessed from anyplace with an internet connection. There is no need to be connected to the computer which contains your IP address.

    Webmail also offers filtering services that take ...
  • How To Design A Website From Scratch  By : Pat Ransom
    How to design a Website!

    So you know what your website is going to be about - how do you set out to design it?

    You need to think of two things. What content are you going to have on your site, and secondly, what is your site going to look like? And what will the layout of the pages look like, the colours etc.

    Content

    The first thing to think about is the possibilities that a website gives you. Even if your website is going to be an online store, do not think abou...
  • Made For Adsense Websites, The Controversy  By : Chuck Crawford
    If you cruise any of the major webmaster forums these days you’ll likely see the term MFA - meaning ‘Made For Adsense websites’. Now the opinions on these types of sites vary greatly depending on the forum and also depending on the author of the post. I’ve seen posts of praise, thanking Adsense for creating a awesome avenue for online income. But I’ve also seen posts trashing anyone that builds a site for the purpose of having a place to put their Adsense code. I’ve even seen...
  • Finding a starting point. Find a portal. Make it your home.  By : The Rich Dude
    Do you find yourself endlessly searching the internet? Constantly wasting time? Consider becoming a memeber of a Portal. Portals are an excellent place to start your journey.
  • Discovering The Personal And Professional Benefits Of Myspace  By : Madison Lockwood
    If you have been thinking of creating a website for your company, then you are already aware of the amazing benefits of having a corporate presence online. Tapping into the internet community is a proven way to increase your company's visibility, improve sales, attract new clients, and more. But have you ever wondered: if a website can do wonders for my profession, can it work magic in my personal life, too? Most importantly, is there a service that can benefit me both person...
  • So, How Did Content Become King Of Kings?  By : Mary Murtha
    In the world of the internet, content is the backbone of articles found on websites. Form is important but it really does not mean that much at all without content. Texts that are not only readable but credibly valid is the main driving force behind materials and articles used for promotion or those posted in newsletters and ezines.

    Putting out that all important article that is filled with relevant content is easily learn-able and definitely do-able. The following steps ...
  • Create Your Own Web Site: The Realtor’s Key Selling Tool  By : James Masterson
    Buying a house is one of the most precious lifetime goals and requires a large sum of money. That is why real estate has always been a serious business especially now that the values of real estate properties rarely depreciate. In turn, most real estate buyers are now more prepared mentally and financially.

    For this reason, most realtors know that they have to do their best to attract more clients and to keep up with the growing competition in the market.

    In one aspect...
  • Building a Website is Easy  By : Mr Steve Roberts
    The thought of building a web page may be a daunting one, however they are quite easy to build and do not have to be expensive. There are many free editors online that make great web pages, and within a couple of hours anyone can have a professional looking website.
  • Build A Do It Yourself Website Using Internet Software  By : John Rivers
    Getting your business online is not a luxury anymore and is definitely more of a commodity. Without a website or an Internet presence of some sort, your business is potentially throwing away thousands, or even millions, of customers. The Internet offers you a global marketplace to sell your products or your service, something that no other method can provide. However, if you aren't a programmer and you have no working knowledge of the Internet you may find it difficult to est...
  • Poker Affiliate Program Marketing: Website Ideas  By : Blake Stevenson
    One of the primary considerations you must have when deciding to become an affiliate is how as a website owner you intend to promote the sites that you advertise. In an industry as large as online gaming or more particularly poker, there is plenty of scope for subject matter and material. One thing that must be considered if you are designing a site specifically with affiliate marketing in mind, and that is how you wish the content to present your advertisements.

    There ar...
  • The Simple Truth About Optimized Web Content  By : Trish Andrews
    To rank well in any search engine, the words you write should never be a second thought. They must be your absolute first thought. Give careful attention to the words on your web pages right from the very beginning of planning and designing your website.

    Content development experts know the one thing that causes websites to win or lose in the search engines is Words. The words you use and how you use them to create your content is your best asset is to naturally market yo...
  • What To Look For In A Turnkey Website  By : Douglas Titchmarsh
    A lot of places online offer turnkey websites, all ready for you to buy and start making money. Have you ever thought about trying one of these turnkey businesses for yourself? Before you consider buying a turnkey website, here is a short checklist to make sure you're going to have everything you need to make money with it.

    The first thing you will need to do is see the site itself, and ensure you see it in action from the potential customers point of view. It will be no u...
  • Web Analytics: Make A Plan. And Stick To It.  By : Marc Travis
    When it comes to analyzing your web site statistics, what's infinitely more important than the numbers themselves is the actual trend that they portray. If you're trying to build traffic to a web site (and who isn't these days?) then your first concern should be that the numbers are increasing on a regular basis.

    To properly watch those numbers, and know when you need to make adjustments, you should not depend on analyzing statistics that have been logged over time. Instea...
  • What Do I Need To Know To Have A Website Online?  By : Bueford Copeland
    With the growth of the Internet and the possibilities for increased revenue for existing businesses and opportunities to start home based businesses for business opportunity seekers, more and more individuals and businesses are looking to develop an online presence.
  • Web Site Analytics: Read Between The Lines (And Charts, And Graphs)  By : Marc Travis
    Traffic analysis is a key ingredient in online marketing success. The numbers, charts and graphs provided by your favorite web statistics software are invaluable.

    But it's not until you begin to interpret those statistics as part of a larger picture that you'll receive the full value of your web analytics software.

    A software package can only return so many lines of data. And most of them do a good job at providing the most important ones. But your real insights will be...
  • No HTML Required: 5 Free Tools to Help You Build Content Rich Websites  By : Jinger Jarrett
    You don't need to know how to write HTML to build a content rich website. Use these tools, and you'll have a content rich website built in no time.
  • Five Ways To Get Visitors To Bookmark Your Website  By : Anton Cheranev
    There are many factors to keeping someone’s interest on your web page or site. It is not an easy task. Your ultimate goal is to get them to come back repeatedly. There is one precious commodity that most of us do not have much of - time. Face it even you do not have the time when surfing to read in depth every site you want to. Naturally, you bookmark it because it was impressionable enough for you to want to put it in your favorites. Now read about what will keep the custome...
  • Three Reasons Why A Good Looking Website Will Increase Traffic  By : Anton Cheranev
    If you really want to increase traffic on your website, you may want to step back and take a look at the site from a visitor’s point of view. A good looking website increases its traffic naturally because those who visit it will likely come back and tell their friends about it as well. The presentation of your website says a lot about your business. If you want to have a highly successful web business then it is necessary to have a nice website. With more than half of the wor...
  • How Can RSS Feeds Help Your Online Business?  By :
    So why should anyone use RSS Feeds? How can it help with my online business?
  • Five New Trends In Increasing Website Exposure  By : Anton Cheranev
    It is not the same old Internet anymore as far as marketing goes. There are new ways to promote your website that will benefit you by adding extra cash in your pocket. Read about the five new methods of Internet marketing that people are using to drive customers to their website. The basic concept that “content is king” along with correct keyword usage is the way to go. You will not regret using these new ways of marketing.

    The number one Internet marketing plan for drawin...
  • Navigate With Ease – Why Easy Website Navigation Is The Key To Repeat Business  By : Anton Cheranev
    Although there are many experts who claim to know what makes a website successful, upon researching one would find that almost every expert would agree that navigation has a large part in the formula. Easy website navigation is the key to repeat business. There are thousands of websites out there floating around. Not every one of these websites is successful and that is mainly due to the website structure itself. If you want to create a website that is structurally capable of...
  • Content Layering :: Using Site Architecture To Improve SEO  By : Rob Sullivan1
    Many times, a site gets very large and its ability to rank well in competitive markets decreases in part because of the size of the site. While we in the business know that content is king, more often than not it is a combination of content and effective site structure which will ultimately help your pages rank.

    In this article I look at how to most effectively structure your site to take advantage of this.

    I read this great article on layering on the SEOmoz Blog http:/...
  • Getting The Most From Your Web Site  By : William Teleo
    In today’s business environment, the online business has begun to play a major role and having a website for your business has become an issue of paramount importance. Not only having a website, but online business needs a marketing plan, a plan for the website itself and involves a lot of thought process. The very first thing a business needs is a website. The website should have its own business objectives and a clear cut long term goal. Website strategy should always be lo...
  • Business Website Tips  By : Todd Lange
    The design industry in general is very sensitive to outside influences all the time, usually termed as “modern”, “innovative” or “trend-setting” etc. However, thankfully these influences affect the design areas outside the purview of web design, where the designers and artists tend to change their style, direction and outlook. In the web design world, we look towards objects, resources and content resulting in profitability as motivating factors for changes in design.

    The...
  • Fast Loading Website – How To?  By : Todd Lange
    Are you interested in getting your website to load in the browser quickly? In case you have a personal website for hobby sake, it may be no big deal but if you are responsible for a corporate website attracting customers, this can be tremendously important. If the homepage takes forever to load into the browser, you may be losing out on crucial business. The only solution is to design the page again so that visitors or customers who open it stay there.

    We need to understan...
  • Awards For Web Design And Development  By : Todd Lange
    After all the efforts you put into designing and developing a web site, it is nice to know that you can qualify and win an award for the effort. If you have not yet been awarded for your efforts and design, its time you competed for one. To receive an award, you need to apply for one. Apply to participate, as in most beauty contests or the Miss World contest, you have to apply.

    Various award sites are available on the internet, most are authentic and legitimate, however a...
  • Tips To Create A Good Looking Website.  By : Jerry Goldfarb -
    Creating a website is something anyone can do today with the advent of many application or website generators available today. But, creating a appreciable and good looking website needs a lot of thought process and skills. The following would help:

    1. Think of a theme or idea for the website.

    What does your site speak about or what do you want the site to speak about? Put yourself in the shoes of the visitor and think why you should visit this particular site and not o...
  • Easy Way To Design The Website Using Web Site Templates  By : Millsap Brady
    Web Site Templates

    For many people, it makes more sense to use a pre-designed web template instead of creating a site from scratch. Using a pre-designed site template allows you to get a professional design at a fraction of the price a custom design would cost. A good template is automated or has HTML tags to show you exactly where to put your text. This saves you precious time. Also, a web page designed by someone just learning HTML is more likely to have mistakes than o...
  • Why Women In Small Business Must Have A Web Site  By : Nina Menezes
    In recent years we've seen a HUGE increase in the number of small businesses owned by women. This growth has been so dramatic that millions of people now think of a woman when they visualize who owns the businesses they buy from.

    Women everywhere deserve a big pat on the back for this amazing accomplishment. But as is always the case for small business owners, there is still a lot of work to be done.

    The one thing your small business MUST have is a web site. Sure, ten y...
  • Strengthen Your Website Content With Online Database Access  By : David Riewe
    Website content, as articles, has taken center stage as web publishers scramble to differentiate their online offers. As both the quantity and quality of articles have accelerated, so too have online directories. These directories often resemble mere lists, but they can be powerful content additions that serve to deepen the value of the overall selling proposition by helping users in locating critical, related resources that for the visitor is otherwise much too time consumin...
  • Successful Website - Secrets  By :
    Does your business have a presence on the Internet? Is it doing well? Did you know that the most important factor effecting your business on the internet is your web site? No matter how good your product is, no matter how low your product is priced at, success on the internet depends wholly on your website. If the website is not professional looking, the chances of your success are slim.

    This article assumes that you are conversant with HTML and includes a few tips on desi...
  • What Does Your Website Say About Your Business?  By : Tim Knox
    Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website?
    -- Robin C.

    A: Congratulations, Robin, you are the one millionth person to ask me that question. Smile for the cameras, brush the streamers and confetti from your hair and listen closely, because I'm about to answer for the millionth time what has become one of the most important and often-asked questions of the digital business age.

    Before...
  • The 7 Components Of Effective Website Design And Marketing  By : Chris Swemba
    1. Target Audience: (Who Buys From You?)
    The foundation of effective web marketing is the 'who.' Determining your target audience, their needs, wants, level of knowledge, goals, etc is critical to creating a website that will be effective at either lead generation or e-commerce.

    2. Core Message: (What Exactly do You Offer?)
    Flowing directly from who you want to target, is the question of what you want to say to them. Your core message delivers your value proposition in a...
  • The Big Website Question: If You Build It, They Will Come?  By : Tim Knox
    Q: I recently launched a website for my sporting goods business. Do I need to do anything special to attract customers to my website? I know nothing about search engines and marketing as such. Please tell me where to begin.

    A: That is a question that has been asked by every business person who has ever launched a website. If I build it, will they come? Of course they will -- if you've built a website that appeals to dead baseball players.

    For those of you who didn't ge...
  • So That's What Goes On A Home Page!  By : Marcia Yudkin
    In the early days of the World Wide Web, the word went around that the thing to do on a home page is to heartily and sincerely welcome the visitor. Today, this is unnecessary, cliched and ineffective. Instead, an effective home page needs to quickly orient the visitor to what the business or professional practice offers, distinguish these offerings from competitors' and direct the web site visitor what to do if they are interested in learning more.

    It's especially importan...
  • Choosing The Right Directory  By : Adrian Lawrence
    When you're looking for the right directory to list in or to use for research, it can be a nightmare. Everyone thinks of Yahoo!, of course, but there are quite literally thousands of other directories out there, many specialized, others not. How can you tell the difference?

    By being educated on what you're looking for. When you're looking for the right directories to list in, use the following guidelines.

    1. Everyone lists in free directories. Why not? You can list in a...
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    QUESTION:
    Should I build and maintain my business Web site myself or pay someone else to do the work for me? -- Wesley L.

    ANSWER:
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    ANSWER:
    Sean, that is a question that has been asked by every business person who has ever launched a website. If I build it, will they come? Of course they will -- if you’ve built a website that appeals to dead baseball players.

    ...
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